Regional Marketing Manager – Food Retail
Client Description:

Our client is a multinational food brand supplying to retail and food-service channels across Asia.

Job Description:

The Regional Marketing Manager will lead the strategy and execution for retail product marketing for our clients’ food brands across Asia.

  • Develop and implement brand strategies in Retail channels locally and overseas.
  • Lead solution-based marketing approach across all categories and channels in retails, leveraging customer, market and category analytics.
  • Develop innovation & renovation roadmaps for the branded portfolio in collaboration with internal and external teams.
  • Evaluate consumer and market trends and identify growth opportunities and develop key strategies and tactics to deliver a strategic plan for profitable volume growth.
  • Collaborate in developing annual strategic marketing plans in traditional media.
  • Identify growth opportunities and develop key channel/customer strategies and tactics to enable delivery of financial objectives.
  • Lead cross functional product development initiatives for product and packaging innovation and optimization. Responsibility for media/PR communication, campaign briefing and planning for retail channels.
  • Ensure accurate monitoring and controlling of Advertising & Promotion budget.
  • Working closely with the distributors for development and activation of all marketing plans.

Job Requirements:

  • Experience in Retail Marketing, ideally from the Food or FMCG Industry.
  • In-depth understanding of marketing strategies to the Modern Trade and Hypermarket channels.
  • Self-starter and independent thinker with the ability to understand business fundamentals from an opportunity or challenge perspective, take an insight and develop it into a business strategy.
  • Strong communication skills.
  • Thai national, with excellent English language.

Company Benefits:

  • Monthly Salary – up to 150,000 THB/Month
  • Travelling Allowance
  • Performance Bonus
  • Provident Fund
  • Medical Insurance
  • Annual Leave

Level: Middle / Senior

Industry: Food

Regional Marketing Manager – Food Retail

Job number: