Senior Medical Brand Manager – Baby Nutrition
Client Description:

Our client is a leading global food, beverage, and nutrition producer focusing on dairy products, food nutrition, and medical nutrition.

Job Description:

  • Report directly to the Medical Marketing Manager (Thai).
  • Strengthen brand’s position in medical channel in order to improve overall image of the brands and to achieve sales/ share target and brand result objectives.
  • Develop brand strategy and plans, based on market analysis, environment, competitive and consumer trends in order to achieve business objectives of the brand
  • Coordinated with Marketing, Sales, Operations, and F&A
  • Building a comprehensive medical marketing plan to influence health care professional to understand, accept and recommend the product
  • Good balance of marketing skill with understanding of medical channel environment and how to effectively use the medical marketing mix to gain share of voice in medical world
  • Prepare marketing plan for medical channel and consumer channel, off-line, digital marketing to build awareness, relevancy and brand superiority among consumer
  • Project management skill and ability to act speedily to find out solution
  • Work closely with both internal and external teams including R&D, Demand & Supply, Trade marketing/medical channel activation, KOLs, speakers, medical association and agencies to ensure brand value and image are effectively delivered
  • Lead implementation in agreed projects in accordance with project’s success criteria
  • Effectively synchronize brand communication in all materials such as detail aid, brochure, leaflet, POP, printed ad for both medical and consumer channel
  • Own and continuously improve the portfolio strategy
  • Be able to provide input for new product development and work with cross functional teams in order to ensure timely launch
  • Business Development: manage P&L, competitive edge, achieve market share target, leveraging the various potential activation areas,
  • Market research brief, survey and focus group to get insights from KOL, HCP and consumer according to assigned project

Job Requirements:

  • Bachelor’s or Master‘s in Medical, Nutrition Education, Food Science or related field.
  • Experience in medical marketing, consumer marketing in FMCG or Pharmaceutical industry/OTC environment.
  • Strategic thinking, strong communication and influencing skills
  • Results oriented, with a track record of establishing clear expectations and setting objectives.
  • Act speedily and efficiently to find solutions and able to prioritize multitasks and deal with time constraints and stress
  • Good interpersonal and presentation skills
  • Good command of English
  • Computer literacy

Company Benefits:

Our client offers a remuneration benefits package that includes a competitive basic salary, medical insurance, Variable performance bonus, provident fund 5%, phone package, transport allowance amongst others.

Level: Senior

Industry: Food and Beverage

Senior Medical Brand Manager – Baby Nutrition

Job number: